- Create and execute the two-fold national launch for both the
Verizon / Samsung Droid Charge smartphone and Verizon / Samsung Galaxy Tab 10.1 tablet
- Educate consumers on Verizon’s new 4G LTE network now available on the world’s first smartphone and tablet
- Created separate themes and launch events for devices to highlight their own personalities: Droid Charge Kentucky Derby Viewing Party (“a celebration of speed and power”) and Galaxy Tab Launch Pad (“expand your world”)
- Assembled a team of 25 Social Media VIP’s 1 month prior to launch to experience the devices and initiate massive social media activity.
- Managed a mobile marketing program on-site with guests texting photos and favorite Kentucky Derby horse to be displayed on Samsung plasma screens throughout event footprint
- Ran an online promotion on VerizonInsider.com that awarded the winner a
“Fly-Away” trip to attend event with VIP credentials based on their contest submissions.
- Invited celebs and key influencers to both private events to yield 129.7M impressions in national media
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