Objectives
- Create and execute the two-fold national launch for both the
Verizon / Samsung Droid Charge smartphone and Verizon / Samsung Galaxy Tab 10.1 tablet - Educate consumers on Verizon’s new 4G LTE network now available on the world’s first smartphone and tablet
Tactics
- Created separate themes and launch events for devices to highlight their own personalities: Droid Charge Kentucky Derby Viewing Party (“a celebration of speed and power”) and Galaxy Tab Launch Pad (“expand your world”)
- Assembled a team of 25 Social Media VIP’s 1 month prior to launch to experience the devices and initiate massive social media activity.
- Managed a mobile marketing program on-site with guests texting photos and favorite Kentucky Derby horse to be displayed on Samsung plasma screens throughout event footprint
- Ran an online promotion on VerizonInsider.com that awarded the winner a
“Fly-Away” trip to attend event with VIP credentials based on their contest submissions. - Invited celebs and key influencers to both private events to yield 129.7M impressions in national media
Media
Follow this link to get a full view of a few of the many media clips from the Verizon l Samsung Campaign more media >>
Feel free to Contact Us with any of your questions about the Samsung Campaign or to get more information.
