Objectives

  • Generate a high level of excitement and anticipation for the launch
    of Tom Clancy’s Splinter Cell Conviction
  • Engage a mass audience of Splinter Cell fans
  • Drive presales

Tactics

  • Executed month-long social media campaign that pushed story line elements
  • Created marketing assets to secure widespread gaming media coverage
  • Hosted “first to play” gaming sessions at 10 GameStop retail stores nationwide prior to launch
  • Hosted celebrity-filled red carpet premiere event in Hollywood
  • Engaged event attendees with a mobile based interactive 
game based
    on the SCC storyline

Media

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