Objectives

• Generate a high level of excitement and anticipation for the launch
  of Tom Clancy’s Splinter Cell Conviction
• Engage a mass audience of Splinter Cell fans
• Drive presales

Tactics

• Executed month-long social media campaign that pushed story line elements
• Created marketing assets to secure widespread gaming media coverage
• Hosted “first to play” gaming sessions at 10 GameStop retail stores nationwide prior to launch
• Hosted celebrity-filled red carpet premiere event in Hollywood
• Engaged event attendees with a mobile based interactive 
game based
  on the SCC storyline

Media

Follow this link to get a full view of a few of the many media clips from the Ubisoft Campaign MORE MEDIA >>

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