Objectives

  • Position THQ’s Saints Row: The Third video game as top 2011 holiday title
  • Communicate over-the-top and outlandish gameplay elements and storyline
  • Rise above the noise in a highly competitive market

Tactics

  • Built an interactive brand experience at 2011 Electronic Entertainment Expo
  • Managed a team of Saints Row: The Third brand ambassadors who provided free car washes for E3 attendees
  • Ran an online promotion that awarded the winner a free car customization 
based on the in-game feature
  • Hosted at sneak peek preview event one month prior to launch that 
provided top tier gaming media with extensive hands on 
gameplay
  • Invited celebs and key influencers to private 
concert with Digital Underground

Media

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