Objectives

• Create and execute the national launch for Verizon / HTC Incredible smartphone
• Build national awareness of and regional loyalty with HTC brand
• Produce same brand experience consistently in 3 different cities.

Tactics

• Crafted original theme to bring device to life by “bringing all things Incredible” together for a multi-sensory entertainment experience
• Drove post-event retail sales with $50 “bounce-back” coupon good at local Verizon stores
• Managed a team of Incredible Ambassadors that demonstrated the device
• Engaged internal Verizon staff to increase Incredible sales with VIP tickets to event in 
their region
• Engaged external consumers with online promotion on VerizonInsider.com that 
awarded the winner a “Fly-Away” trip to attend event with VIP credentials based 
on their contest submissions.
• Invited celebs and key regional influencers to event series to 
yield 198.1 M impressions in national media

Media

Follow this link to get a full view of a few of the many media clips from the Verizon l HTC Campaign. more media >>

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