- Create and execute the national launch for Verizon / HTC Incredible smartphone
- Build national awareness of and regional loyalty with HTC brand
- Produce same brand experience consistently in 3 different cities.
- Crafted original theme to bring device to life by “bringing all things Incredible” together for a multi-sensory entertainment experience
- Drove post-event retail sales with $50 “bounce-back” coupon good at local Verizon stores
- Managed a team of Incredible Ambassadors that demonstrated the device
- Engaged internal Verizon staff to increase Incredible sales with VIP tickets to event in their region
- Engaged external consumers with online promotion on VerizonInsider.com that awarded the winner a “Fly-Away” trip to attend event with VIP credentials based on their contest submissions.
- Invited celebs and key regional influencers to event series to yield 198.1 M impressions in national media
Follow this link to get a full view of a few of the many media clips from the Verizon l HTC Campaign. more media >>
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HTC VIDEO CLIPS